Suggestions on Publicizing a Music Event
Texas Music Office
Click on all of the links in this article:
Intro to the Music Industry: Course Readings
Dr. Stan Renard | Fall 2019
Suggestions on Publicizing a Music Event
Texas Music Office
Click on all of the links in this article:
This article talks about how to publicize a music related event which as we all know isn’t an easy task, but this site gives us tips on how to develop your music event plan. It starts off by mentioned the who, what, why, and where which is who is your target audience? What entertainment do they like? Why are they interested in your event? and where are they finding your information? Another important aspect of the publicize process is don’t forget to make eye-catching or small hand-bills that promote your event. It even tells you that the best places to show off your posters would be to visit multiple record studios or live music venues and don’t forget to ensure that those places ALLOW for you to drop off promotional advertisement or else they might just throw them away. Lastly, let me mention the importance of setting up a simple survey just like the article says you could use this to know what your audience like and disliked about your event, using this also helps you improve in the long run as you work on your next event.
here is a link to an article that talks about how to plan an outdoor festival.
https://www.thebalancesmb.com/planning-an-outdoor-music-festival-1223340
this one talks about the 10 mistakes that are made when making a music festival.
https://helloendless.com/how-to-plan-a-music-festival/
Just like the article said promoting an event takes a lot of work especially depending on how big the event is. With the 12 tips that the article provides it allows person who is promoting an event in the present or in the future the insights of what it takes. What I really liked is that the article not only provided good information about the steps to take when promoting an event, but it also provided what to do after an event is over; something I feel like not a lot of people know how to do. Having an event be successful you must start off with successful promoting.
Here is an article on more good ways to promote an event
https://www.brandwatch.com/blog/event-marketing-how-to-promote-an-event/
Promoting an event takes a lot of time and effort depending what type of event it is. A good way to promote something is by managing and mapping how you want the event to layout . Like the article says, “know your audience”. The audience is very important when it comes to promoting.
Here is a link with more information on why the audience is important in promotions:
https://smallbusiness.chron.com/importance-target-audience-consumers-37173.html
This article talks about how to publicize a music event. To start off it is important to ask the basic questions of who, what, why, and where. With these start up questions it helps get ideas and thoughts clarified. THis is also important when conveying to the target audience. with out these questions answered, there is no way the target audience will know what is going on about the event and will become less interested in it. the biggest take away from this article is that you need to be able to communicate through all and any different forms of platforms whether that be through email, texts, ads, radio station interviews, anything that can help spread the word of the event. Another great take away and the most important to me is the post publicizing part. It is always super important to say thank you and to keep these connections open so for your next event it is easier to promote. sending thank you notes may seem like a small thing to do, but it helps keep connections open and everybody like to be shown gratitude.
Here are an additional 122 ways to promote your event without having any money to do so. https://www.eventmanagerblog.com/market-your-event-with-no-money
One of the biggest things that I took away from this article was that you should always follow up and keep in good, amicable communication with all potential sponsors and radio stations and other people who have the potential to help you reach your goal. No matter what you are trying to do, following up six or seven times is perfectly fine and even necessary sometimes. What is also beneficial for work relationships is the follow up that happens after the business partner has helped and the event is finished, just to thank the people for what they did and to keep the conversation going so that you are more likely to be supported in the future. In communicating with others, it is important to know what they can offer you and what you can offer them, and negotiating from that point so that the relationship never feels one-sided. I found an article from DIY Musician on “the art of networking” that will be beneficial for anyone in the music industry: https://diymusician.cdbaby.com/musician-tips/art-networking-5-steps-music-industry-connections/
This article went into detail about planning event and what it takes for that event to be successful. The main indicator of a successful event is always a large turnout and this talks about how to make that possible. PR and marketing is one of the best ways to have a good turnout at a show. This is because regardless of how good and planned out the event is, if no one shows up then it is all for nothing. I really enjoyed seeing all the strategies on how to publicize an event to the public so I attached another article that goes more into depth about this.
https://www.eventbrite.com/blog/event-press-ds00/
Publicizing a music event is very important when you want to put a music event into action. You will need to know your audience and know the different types of sponsors that coincide with your audience. Sponsors are extremely important and some other key aspects to promoting a music event that caught my eye are: starting a website and offering newsletters and to do VIP passes! VIP passes create relationships that will make fans want to see you again. All of this is very important, but one thing missing is social media. I think it’s absolutely crazy and very old-fashioned to not have included anything about social media. Posters will do nothing, social media will.
https://www.eventbrite.com/blog/academy/value-of-social-media-for-festivals-and-consumer-events/
This article is a simple guide for musicians who want to publicize a music event. The article provides many tips on how musicians can promote a music event such as knowing their audience, developing a website for the event, creating advertisements, and contacting sponsors and spokespeople. The majority of the tips that the article provides are mainly based on having good relations with various people in the music industry, so it would be wise for musicians to keep in contact with everyone they meet. To learn more about how to publicize a music event, click the link here: https://billetto.co.uk/blog/how-to-promote-a-music-event/
This article opened my eyes to a whole new way of promoting. I would’ve never thought to do prizes or a point-base system in order to get some free advertisement and merchandise to interact with the audience. I thought that was a great way to keep the audience interested and looking forward to the event they plan on attending. I also like how it mentioned that not to rely so much on the internet because many people aren’t tech savvy and we as the promoters need to take that into consideration. Lastly, I also like the fact of following up with the press and audience after the event to make sure that everyone was having a good time and also taking constructive criticism. What I would like to inquire about is how much would we have to spend in order for this event to meet the standard or surpass the standard?
Heres a look at how much you should spend on promotion.
https://everwall.com/blog/how-much-should-you-spend-on-event-marketing-really/
The Texas Music Office gives a very helpful 10 step guide on how to successfully publicize a Music Event. What stood out to me in the article was the first couple questions to ask when targeting your crowd: Who is your audience? Why should they come to your event? It also mentions send press release to radio contacts one month before the event, and then another 2 weeks before. This leads me to question when are the best times to invest the most into promoting an event? Soon before or far before it takes place? The link below creates a timeline of marketing.
https://www.eventbrite.com/blog/how-to-plan-your-events-marketing-and-advertising-activities-ds00/
This article gives good information on how to through a good music event. It’s not just one of those “10 tips to have a successful…” guides. Communication and networking is a major part that I took away from this article. Becoming familiar and recognized by sponsors as important as following up with them as well. I find it interesting how offering a record store or radio station VIP or free tickets can be used as a good marketing strategy. While some money is lost giving out a couple of tickets, more attention is brought upon the event, creating more buzz around it.
https://www.attendstar.com/how-to-promote-a-concert/
Publicizing and advertising can be a daunting task that can be confusing if you do not know where to start, but I believe the article did a wonderful job providing a foundation for advertising. The information is a bit generalised, but again, the Texas Music Office is really just trying to create a launchpad for people to use. I think the most obvious, yet most useful piece of information in number one, know who your audience is. I think most advertising can often fail due to the lack of knowledge about one’s fan base or target audience. Here is a link that delves into publicizing a bit more:
https://www.thebalancecareers.com/self-promote-your-music-2460401
This article from the Texas Music Office offers sufficient advice on how to properly advertise and publicize a music event. The most important aspect of this part is getting to know one’s audience: their likes, dislikes, where they’re willing to travel to see a live show and how they see these advertisements. It is also important to become familiar with those places that will allow you to put up advertisements from these shows, that way you know more about your audience and are able to learn more for next time.
Here is a link that gives insight as to why and how certain artist’s ads are effective:
https://blog.bannersnack.com/music-marketing/
This article breaks down the steps to publicizing a live music event. Wel all know that, for someone with a smaller name, making their events known to the public could be a difficult task. This article from thr Texas Music Office offers advice focusing on knowing ones primary audiences and who should attend the event. This article would be great for anyone just starting out that would like to learn more on how to publicize for a live music event – or any event one wants to publicize.
here is another article on publicizing/promoting events – https://www.eventbrite.com/blog/creative-event-promotion-ideas-ds00/
Planning a music event is in no way an easy thing, but if you want to have a successful one promotion is the key to it all. That is the main point of this article and I completely agree with it. When throwing a music event it could be the most amazing thing ever but if it is not promoted well the turn out will be more than likely bad. There are many things you can do to promote an event well for example, you can make a website, make catchy posters, etc. The main thing you need to know when doing an event is the demographic on who you are throwing this event for. That is key and and gives you a sense of how things should go. The article I am adding is about how to effectively promote your local show. http://blog.sonicbids.com/10-ways-to-effectively-promote-your-local-shows
One of the most interesting aspects of this article is how it talks about how every piece of your advertising campaign should be catered to your audience. I also found it interesting how they said that your sales pitch to potential sponsors should not be more than 30 seconds. I also like how it suggested radio show ticket giveaways are a good way of letting people know about the show. Below is another article about how to promote your gig.
https://www.thebalancecareers.com/promote-a-gig-2460753
This helpful article explains how to market and promote a live show or a music event of any kind. The world we live in has changed and is still changing with the times, and the internet and social media are big influencers in the music promotion business and can be used to promote a music event, as well as brochures and posters. Building a connection with your fans can also contribute to sharing your music and putting it out there for the world to listen to, and things like VIP passes, free tickets and free albums or CDs can very much build a strong following and a good relationship with your fans. If your audience is not very internet influenced you can always rely on physical promotion like street posters, and putting advertisements anywhere you think your target audience would be, like a certain restaurant or bar.
Here is an article with some more tips on concert promotion. https://www.attendstar.com/concert-promotion-tips-for-your-event/
The article was a very good read not only for educational purposes but over all it helped with an understanding of the music industry more. It gave us 12 basic steps on what we need to make a festival a real deal kind of thing. They also told us what to do after the festival is over which I found very important to bring up. We also learn certain stuff on how to just get the word out about an event and bring in a good crowd.
Here is a website for advertising in San Antonio
https://www.theprboutique.com/?msclkid=dc805f00308b13764f7d02cccdb10775&utm_source=bing&utm_medium=cpc&utm_campaign=1S%20%E2%80%93%20Search%20%E2%80%93%20San%20Antonio%20Geotargeted%20-%20%28No%20Geodescriptors%2C%20can%20expand%20to%20Metro%20if%20needed%29&utm_term=event%20marketing%20agency&utm_content=1.04%20-%20EVENT%20MARKETING%20Services%3A%20Intent%20to%20use%20an%20agency
The logistics and marketing of an event is very important. Especially when it comes to niche markets with certain artist. It’s important to know who your audience is and what it is they do and where they spend their time. I also think a step that stood out to me was the follow up of press you invite out. I think building genuine relationships is what can give you leverage over other artist. https://www.eventbrite.com/blog/music-festival-marketing-ds00/
As the article provided to us talks many great things about how to publicize a music event, it talks about many key tips and aspects on how to do such a thing in order to help people realize and figure out what an important part this category is in the music industry. For example, one key moment which the article specifies on, is how to make website in order to keep fans or visitors updated on daily information regarding anything on a music event so the publicity can be set in full effect and make people more aware of the what is going on. Another interesting thing the article brings up on publicizing music events is designing posters and or bills promoting the event and nearby joints which make themselves to be most of the time, so that instead of just having a website outlet, people who actually go outside can another outlet to look for as well.
Here is more information on how to publicize a music event.
https://billetto.co.uk/blog/how-to-promote-a-music-event/
This article provides us with an amazing guide for those who are wanting to plan their own music event with tips on how to promote it. One of the big takeaways is to really know your audience in order to tailor your promoting for the audience. It’s important to also give out incentives for people of the media, sponsors and audience to build up momentum before the event. A key aspect is to plan everything within an appropriate amount of time and to always follow up with your advertising, especially if it’s on the radio.
I found an article that specifies ways to secure a big sponsor for the event. https://www.google.com/amp/s/www.attendstar.com/find-music-festival-sponsors/amp/
I thought that the Texas Music Office has some really useful tips for publicizing an event. I like how they emphasize that it is really not all about social media, and that there are other ways to get the announcement out. I think one of the most useful tips that was mentioned was to write a thank you letter to follow up with people. This is a very understated move, but it holds so much value. Here is a list of concert promotion tips. —> https://www.attendstar.com/concert-promotion-tips-for-your-event/
This article went into detail about planning and executing events and what it takes for that event to be successfully executed. The main evidence one should take a look at to asses whether an event was successful or not is always the turnout; whether it was a big or small audience/attendance. This article talks about how to make that happen. PR and marketing are some of the best ways to get people in the seats and in the venue. This is because regardless of how good and planned out an event might be, if there is no one showing up to see the show then it was all a big waste of time, space, and energy. I thought the strategies on how to publicize events/shows were interesting, so I looked up some other resources with some information on the matter.
CONCERT PROMOTION TIPS:
https://www.attendstar.com/concert-promotion-tips-for-your-event/
Nobody wants to go through the trouble of planning an event only to have no one show up, which is why it’s so important to publicize events. This article provides several easy and affordable tips to help spread the word about your events. Some of tips that I picked up were to create a website that has all the details about the event. This would also be a great place to have a FAQ section so people won’t encounter any surprises while attending the event. Another suggestion they provided was to create a street team. It will make the event planner’s life a lot easier if they can delegate some of the smaller tasks, like handing out flyers.
Here’s an article that provides more tips on marketing events:
https://fitsmallbusiness.com/event-marketing-ideas/
The TMO offers some good advice but for working musicians who may be playing 5 or more gigs a week attempting to use them all for each gig would be difficult at best. Narrowing down to your target audience and focusing on promotion towards them makes the most sense. Having a newsletter or a list of supporters that you can promote directly to with materials that they can pass along to their friends and family has been in the past for me been one of the most effective ways to get butts in seats for small local gigs.
https://www.openmicuk.co.uk/advice/gig-promotion/
This was a very good guide on step by step on how to have a music event and make it successful. What I love about this article is that they include things like what exactly audience responds to when looking at advertisements for music events, and exactly what catches the audiences eye. It was also very up to date, including this like having a website and newsletter updates, as well as older tactics like posters and calling sponsors. this article is good for anyone who does not know how to start planning and operating their music event that they wish to put on.
heres an article on organizing a DIY music festival: https://flypaper.soundfly.com/hustle/7-steps-to-organizing-your-own-diy-music-festival/
This article was very informative when it comes to how to promote your events and how to reach certain audiences. You have to be very careful when booking festivals because you have to make sure the audience of that festival will be potential fans and that your type of music is the type of music they enjoy. You really have to learn how to map up particular audiences and this article helps you with a bit more detail in how to find your target audience. https://www.google.com/amp/s/blog.hootsuite.com/target-market/amp/
This article provides a step by step list on how Publicizing a music event goes. I love that they gives you examples and gave me very good information and gave you in depth details. It also says to get involved and that is something that I have a problem that I am trying to improve on. I found another article that provides more information on publishing a music event. https://www.taxi.com/songwriting3/
After reading this article, I feel like I have been exposed to new, meaningful ways of promoting an event that I never before considered. The idea of a “street team” to pass out flyers and other materials seems very important in getting a healthy amount of attendees, because it would seem very difficult to tackle such a large task alone. I also feel like #2 on this list is especially notable, because as a consumer, I typically feel more excited about an event that builds hype around their event through a polished website, than one that has poor quality graphics and few photos from maybe 6 years in the past. Providing updates and value to the customers seems crucial in this endeavor.
While searching for more info on building street teams, I came across this article that discusses strategies to get more followers and posts surrounding your live event:
https://intellitix.com/hub/let-fans-talking-promote-music-festival-social-amplification
Publicity for a music event of any size is all about having a marketing plan and solid people who specialize in their own talents. This article is a very reliable resource for the prospective event coordinator or any organization that plans of throwing a music event. I think the most important thing to keep in mind is the perspective of the audience member themselves. How do they look forward to music festivals and what do they need to be happy? Iv’e found a “survival guide” for festival goers from the perspective of who you’ll be catering to.
https://festivalsurvivalguide.com/
To appropriately promote an event, it takes planning and time. hashtag the event every time you are on social media, that is a free and large way to promote an event. Set up a website or make ticket buying easy. These are but a few of the ways to help promote an event. Setting these things up and making sure they are working and pushing the information out for everyone to see, is very time consuming and social media can be your friend. The article talks about getting people to hand out flyers, especially on the busy streets.
https://billetto.co.uk/l/how-to-promote-an-event
I enjoyed this article because a career goal of mine is to work in event planning for venues. A tip I’ve seen useful is having a street team, today it’s common to see people advertising festivals and then getting free admission. I know I would be motivated to promote a festival for free attendance and it’s a great way to get groups of people to go vs single ticket sells.
This article is very beneficial to those wanting to pursue working in live entertainment at festivals, venues, and through promotion, Not only does it give step by step guidelines, but it shows the ways to make publicizing your event successful. What I took from the article is that the way a person advertises is key, as well as how eye-catching and appealing they make their ads, along with appropriate marketing and fanbase of the desired artist or event. Sponsors and radio stations are essential pars in making the process work as well, therefore the more sponsors you have, the better the marketing and promotion. Here is another article I found on how to publicize a music event. https://billetto.co.uk/blog/how-to-promote-a-music-event/
This article is very helpful if you are wanting to plan an event, more specifically a music event. There’s a lot of planning that has to go into things like this if you want it to be successful and to have a good turnout. The article gives you specific step by step instructions with my personal favorite being the first one which pretty much says know your audience. I liked this one because I think it’s very important to know the people who would most likely go to a show you’re putting on and how to reach them. The rest of the promoting process depends on this step.
Here’s an article on creative ways to market an event:
https://onspotsocial.com/event-promotion-101-15-creative-ways-to-market-your-event/
It is important when trying to go into the marketing field to know how to market yourself or an event. This article provides a lot of useful tips for how to publicize an event and what goes into the thought process for setting up a music event. There are a lot of variables that must be considered when planning an event such as understanding who your audience is. This important factor to consider is the basis for how you will continue with planning the event as how you market the event is dependent on this. Whether or not the audience is tech savvy depends on if you will rely on heavy internet use or if it is better to rely on hotline calls ands newsletters. A successfully marketed event relies on keeping the directed audience coming back which is done by offering promotions and getting them to sign up for notifications on upcoming events in he future. Below is an article offering more tips on how to market an event: https://www.orbitmedia.com/blog/how-to-market-an-event/
When making music events be unique do things that make the audience want to enjoy it further. This article offers a lot of helpful tips and tricks when it comes to having a successful m, music event. The audience should have a memorable event that will last them for a long time. For more tips on this topic visit: https://billetto.co.uk/blog/how-to-promote-a-music-event/ for more info.
This article is the most useful one i ever read. Basically it guides you to putting up a concert or a music events and step are taken to have a successful one. I am just confuse on the ” call on potential sponsor” to be honest i am clueless on where to look or how to even talk to one. This article have a lot of great guide but some of this guide are feel like are meant to be for artist who is somewhere mid level in the indsutry to able to done these thing on the list. As an upcoming artist I find it hard to reach out to people and ask for sponsorship and contacting radio station. I feel like i dont much of a big shoes to talk to people. This article might help on explain how to talk to sponorship :
https://flypaper.soundfly.com/hustle/4-steps-to-attracting-or-asking-for-sponsorship-as-an-artist/
This page from the TMO is a helpful resource for artists who are just taking their first steps into professional life. The information is generalized, but in a way that is still specific and thought-provoking enough that it inspires the right first tasks that would need to get done. A lot of it is intuitive, but something that is mentioned towards the end was following up with sponsors, hosts, and patrons. As someone who takes hired and contracted gigs, I know first-hand that follow-up is just as crucial as the actual performance. Many times now I have followed up and in doing so been referred or rehired. It’s both integral to networking and marketing in the music business.
Visuals are what can get a customer interested from afar, and that’s done best with good posters. Attached are two great design sites where you can design professional-looking publications.
https://spark.adobe.com/make/posters/
https://www.canva.com/create/posters/
I found this article very informative. It gives you targeted advice on what to do as beginner in the music industry. Some of the points mentioned, most of the time, may take trial and error for most artists. It really just makes you appreciate all that artists do, when they are doing it right, to be come successful in this industry. Here is an article that describes common problems artists face in the music industry.
https://www.thebalancecareers.com/common-music-industry-problems-2460792
Music festivals require massive amounts of effort to start. There’s a reason there’s so few. The only real successful ones have been around for decades or are centered around a massively popular artist. A large turnout is the only way to turn a profit so a large pool of fans intresting in attending is required beforehand. I’ve linked to an article about the success of Travis Scott’s Astroworld Fest
https://www.forbes.com/sites/ogdenpayne/2019/11/08/a-look-at-travis-scotts-second-annual-astroworld-festival-by-the-numbers/#1aa6a5935424
Putting on a great show takes a lot of effort and planning from everyone involved – from sound to stage + choreo to merch – but none of that matters if there is no one there to see it. As a musician, it can be easy to overlook this aspect when planning a music event. I liked the straightforward format of this article, which outlined the major publicizing points to developing a promotion plan. This article is a great source, providing a practical check list for all of the aspects that go into effectively publicizing an event. Here’s a link for a similar article specifically for publicizing events for local artists: http://blog.sonicbids.com/10-ways-to-effectively-promote-your-local-shows
This a great article because it raises a fact about even music events needing to be properly publicized to be successful. the article lays out steps and channels to contact to get the largest reach. the article suggests to promote by website/email, word-of-mouth, radio ads, and poster/handbills for venues and stores to promote. another tactic shared was to try and call potential sponsors that would benefit from collaboration. another great tip share was to give credentials/ VIP access to members of media and potential bloggers.
here is another resource for promoting a show –> https://www.simplecrew.com/how-to-promote-a-concert/